Ok – I get it!
My own website is not designed to sell (or at least not hard sell).
I have to agree that I feel intimidated by those sites that ask you for feedback or to sign-up for something before I’ve even had a chance to see anything , Let me look first already! I quickly move away, and resolve to never go back – it leaves a bad taste in the mouth.
I do though find some sites hugely useful and am willing to sign up. This is always after having had a chance to glean some value first.
My own site is more for generic information though it does contain ‘calls to action’. I’ll soon find out if people find it helpful or off-putting, and will be adjusting things accordingly. What information do people actually want – name/email/location/contact details/ testimonials etc.
Do they want information on what I do, or what I think I can offer? I’ll hopefully know shortly.